Skip to main content

Let's get commercial...lightheartedly but serious!

Right. if I said Singapore, what would you think of?

Yes, so would I.

Raffles Hotel (no longer on the bay-edge I might add). Changi airport as a stopover on the way to Australia (although not for much longer if Quantas pull out - oops, perhaps not a good choice of words, given the context of this story - of the Oneworld Alliance). So many electronics products made there during the 70's and 80's.

Now how about Mentos, those delicious soft sweets? Would you equate them with Singapore in any major way?

No? Neither would I.

Or at least that was until an acquaintance from Kindling Media, Chris Hardwick got in touch!

His client is Mentos Singapore. And it seems the company are doing a really sweet thing (aargh! sorry) on the 9th August, at precisely 10.30pm, by helping to prove music is the language of love by promoting a "National Night" rap at the end of Singapore's National Day Celebrations.

And what are they doing this for?

To encourage an increase in the birth rate in the city-state, that's what for. People are to have have a listen, get somewhat in the mood and then retire to bed, but the hope is, to not necessarily fall asleep immediately.

Hard though it may be for you to believe, but I kid you not good people, it would appear that while Singapore is one of the most productive nations on earth, they are a bit backward at coming forward (no pun intended) as one of the more re-productive nations!

So, to encourage the patter-patter of tiny Singaporeans, Mentos are suggesting that legally cohabiting heterosexuals should show their affection to their homeland Singapore - and indeed, more so, to one another - to get down and boogie, and to, er, suck it and see (so to speak) in the cause of boosting the population 9 months hence.

A very interesting concept (oops! sorry).

And you read it here!

Comments

Popular posts from this blog

The "Win a Million" free scratch card newspaper inserts

One of those three-panel "Win a Million" scratchcards fell out of my newspaper this morning. Not a major or in anyway newsworthy event in itself, but I must admit my surprise. I didn't think anyone bothered with them anymore, or, to be a little more technical, I didn't think anyone was taken in by them anymore. Firstly, it actually is printed on the bottom of each panel that "Every card has a set of 3 matching symbols, 2 matching symbols and no matching symbols". Right, so you are going to 'win', half-win and not win respectively. Then, while the prize list is somewhat impressive with 1x£1m, 1x£100k, 2x£20k, 3x£10k and other things like holidays, tablet PC's city breaks all the way down to 1000 "faux" fashion watches, 1000 salon  makeovers and 1000xVIP Thames cruises. Now should I be stupid enough to spend the £1.53 a minute for the 6 minute phone call to claim my prize (that's almost a tenner, for those of you without cal...

Chancellor's letter of apology to Bob Diamond of Barclays

Thanks to my contacts at the new News International business "Phonetaps'R'Us", I was exclusively sent a copy of a letter sent to the Chief Executive of Barclays Bank, Bob Diamond, from the Chancellor yesterday. "Dear Bob Trusting you and yours are well. Listen mate. Sorry the F inancially S tupid A sses wrote to your bank yesterday to demand £290million as a fine. It's nothing personal, and just because your bank head office people are a bunch of dishonest, thieving bastards, I thought there was no reason to carry on that way and fine you. I made this clear to the FSA yesterday as soon as I heard the news. I told them that the taxpayer would have been more than happy to bail you out. And also. Look mate. Sorry you've had to give up your bonus this year. It must have come as quite a shock, and was a wonderful thing for you to volunteer to do. I only hope you've put something by from the £17million you received last year. No doubt the bank pay...

Teen music goes full circle - from long-haired louts to screamers

I confess to being somewhat amused. Remembering back to my youth, the music of the day, with albums (the vinyl type) toted around school under arms, tended to be by the untidy long-haired, wailing a set of completely nonsensical lyrics loudly into a microphone, with a couple of interruptions by a seemingly endless guitar solo. Names such as Led Zeppelin, Black Sabbath, Yes, Genesis, Blodwyn Pig, Blind Faith, Cream, Traffic, Spencer Davis with the 4-minute wonders provided by the Rolling Stones and Status Quo. Strangely, these bands or their members are still going strong up to 50 years later! And yes, they mostly wrote all their own material and played their own instruments. And my dad hated most of them, thinking they all sounded the same (although, as a man in his mid 80's before his passing away a couple of years ago, he enjoyed the Electric Light Orchestra, Ian Dury and Queen. And unashamedly, the album of cover songs by Ozzy Osborne). Today, the wailing has now become ...