Two words seem to be very misunderstood out in marketing land - "cost" , "worth" and "value" . I have to smile when I see the advertisements, most noticeably from the phone providers or phone bucket shops, for the "New super-duper Acme phone" which includes "free acme headphones worth £199". Er. No. Sorry chaps. The headphones are not in any way "worth" £199. That £199 would be the " cost " of them in rip-off Britain. Not their worth. They are actually "worth" about £25, if that! Oh! And they're not "free" . The price has been factored into your phone contract. Which would be a few quid less a month if it didn't include the "free" headphones. Those that are worth £25. Supermarkets are increasingly coming under scrutiny for their special offers that have been discovered to be not all that special after all. The buy one for £2.50 or two for £4 type of thing, wh...
On my soapbox again!