Skip to main content

Feeling sorry for Olympic brand PR! No, not me.

A columnist in the Independent said that he felt sorry for the public relations people of the Olympic sponsors.

The games on BBC meant precious little advertising during the live games, the huge television audience therefore being hard to reach, blah, blah and etc.

I don't feel sorry at all.

I've had my own uphill struggles during my work in PR over the years. I took the knocks on the head, but got up and continued, without crying into the glove compartment of the BMW I've never owned, dressed in the designer suit I've never bought.

However, I appreciate their difficulties, to a certain degree. They are only carrying out the requests of their rip-off Britain masters. Even the £10,000 a week Max Clifford (at least that was what he wanted some 12 years ago to manufacture me into the hottest radio presenter since the previous hottest radio presenter - I declined, only on the grounds of not having the money) could never defend the monopoly on cash machines that Visa took at the games, given they went in with a public perception of being a member of the robbing, untrustworthy, back-handing and deceitful banking industy.

I haven't drunk Coke in 35 years. Hate the stuff. I'm no longer a McDonalds fan, having developed a preference for real chips over the years. And I certainly fail to see the point of buying a pair of Adidas trainers for £90 that left their far eastern sweatshop for $3 and that the BBC programme Panorama proved don't necessarily contribute to your foot health any more than a £12 pair from Leeds market do!

As for UPS - have never needed to use them, although I believe it's a good way to get rid of your rubbish - bag it up, get them to collect and you'll never see it again. Cadbury. Can't wait until the badly done-to Cadbury heiress, Felicity Loudon, gets her own chocolate production underway (having recently sold her country pile to finance it). Deloitte. Oh yes, they help rich people dodge tax. Thomas Cook. Yep. They were ripping off people big time with Olympic hotel and ticket packages. EDF. Oh them. They're the ones who put prices up the minute the wholesale gas price increase, but never put them down until months after any decrease, and then only by a pittance. Lloyds TSB. Er, they've a bit dishonest of late, haven't they.

So the PR front seems a bit complicated for the sponsors (partners) so far.

I think it's the monopolistic, brand-police attitude take during the Games that has been the only big negative. Our fantastic achievers have been knocking themselves out wholesale, collecting medals on behalf of Sport GB, regardless of whether or not they couldn't use their Mastercards to pay for a Happy Meal.

Meanwhile, despite the ban on any sport brand bar Adidas, Nike, the Greek goddess who personifies victory, also known as the Winged Goddess of Victory, appears on the back of every Olympic Medal.

Try a £20,000 fine for that, you draconian brand police!

Comments

Popular posts from this blog

The "Win a Million" free scratch card newspaper inserts

One of those three-panel "Win a Million" scratchcards fell out of my newspaper this morning. Not a major or in anyway newsworthy event in itself, but I must admit my surprise. I didn't think anyone bothered with them anymore, or, to be a little more technical, I didn't think anyone was taken in by them anymore. Firstly, it actually is printed on the bottom of each panel that "Every card has a set of 3 matching symbols, 2 matching symbols and no matching symbols". Right, so you are going to 'win', half-win and not win respectively. Then, while the prize list is somewhat impressive with 1x£1m, 1x£100k, 2x£20k, 3x£10k and other things like holidays, tablet PC's city breaks all the way down to 1000 "faux" fashion watches, 1000 salon  makeovers and 1000xVIP Thames cruises. Now should I be stupid enough to spend the £1.53 a minute for the 6 minute phone call to claim my prize (that's almost a tenner, for those of you without cal...

Chancellor's letter of apology to Bob Diamond of Barclays

Thanks to my contacts at the new News International business "Phonetaps'R'Us", I was exclusively sent a copy of a letter sent to the Chief Executive of Barclays Bank, Bob Diamond, from the Chancellor yesterday. "Dear Bob Trusting you and yours are well. Listen mate. Sorry the F inancially S tupid A sses wrote to your bank yesterday to demand £290million as a fine. It's nothing personal, and just because your bank head office people are a bunch of dishonest, thieving bastards, I thought there was no reason to carry on that way and fine you. I made this clear to the FSA yesterday as soon as I heard the news. I told them that the taxpayer would have been more than happy to bail you out. And also. Look mate. Sorry you've had to give up your bonus this year. It must have come as quite a shock, and was a wonderful thing for you to volunteer to do. I only hope you've put something by from the £17million you received last year. No doubt the bank pay...

Teen music goes full circle - from long-haired louts to screamers

I confess to being somewhat amused. Remembering back to my youth, the music of the day, with albums (the vinyl type) toted around school under arms, tended to be by the untidy long-haired, wailing a set of completely nonsensical lyrics loudly into a microphone, with a couple of interruptions by a seemingly endless guitar solo. Names such as Led Zeppelin, Black Sabbath, Yes, Genesis, Blodwyn Pig, Blind Faith, Cream, Traffic, Spencer Davis with the 4-minute wonders provided by the Rolling Stones and Status Quo. Strangely, these bands or their members are still going strong up to 50 years later! And yes, they mostly wrote all their own material and played their own instruments. And my dad hated most of them, thinking they all sounded the same (although, as a man in his mid 80's before his passing away a couple of years ago, he enjoyed the Electric Light Orchestra, Ian Dury and Queen. And unashamedly, the album of cover songs by Ozzy Osborne). Today, the wailing has now become ...