Skip to main content

Posts

Showing posts with the label price

Dear British Gas

My reply to British Gas following the twee crap they sent cleverly disguised as a letter of justification for their price rises: Dear folks at BG Thank you for your letter from Ian Peters, Managing Director, British Gas Residential Energy, but I was already aware of the Gas Price increases from BBC Watchdog, Moneysavingexpert.com, Rip Off Britain and of course the media. Personally, I was glad of the rise in prices. I have been worried for weeks that your directors and shareholders, many of whom don't actually know what a heating bill is, might have to forgo their foie gras or Bollinger for a day or two, or perhaps even travel somewhere Standard Class. However my anxiety was completely misplaced, because thankfully, the price rise, coming as it always does at a time of approaching high consumption, should assist with easing any of their pains. I have since heard a rumour that because the gas suppliers always follow each other with price rises, you are forming a...

Why does price sensitivity go out the window?

A regular sight outside the more 'economical' end of the supermarket trade - Aldi, Lidl and no doubt the soon-to-be-resurrected Kwik Save - are the number of personally-numberplated executive cars parked there. It seems that continually paying over the odds for food basics is a hobby that people are giving up across the entire socio-economic divide, and if it means hiking your fur coat up over your behind and joining the great unwashed in order to reduce the price of your shopping basket, then so be it. The £ in your pocket is definitely better in your pocket. However, what I can't understand is how price-sensitivity totally disappears amongst the great British public the moment they enter an airport, train station, attend a conference/event venue or enter a motorway stopover. Instantaneously, the person who would normally travel 10 miles around six different supermarkets in order to save 3p on a tub of yoghurt, is suddenly quite at ease purchasing three bottles of 6...