Personally, I think a little, or in fact, a lot of humour is what is needed nowadays. Ok, yes, in the right places and at the right time. For example, be sensible and steer clear of flight or construction humour with 9/11 coming up! Something a little more lighthearted does have the big cheering-up factor, which can be far more engaging. Half the problem nowadays is that so many marketing people are, to quote the vernacular, up their own posteriors. And it's not funny. I've been there myself, and to be honest, didn't like it, because it wasn't me. Health and Safety has replaced common sense. Goodness knows exactly what the current dysfunctional and unnecessary HR has replaced (they certainly don't know themselves). And all marketing people seem to have, for some strange reason known only to no one, gone SEO-mad. And it ain't the least bit humourous! This is despite the fact that so many of them can neither write or speak English correctly, and s...
On my soapbox again!