There was a time when WYSIWYG wasn't just about idiot-proof computer programmes. Long, long ago, in a little place called Reasonable Land, if you wanted a £20 ticket for the Rolling Stones at the Venue, a month or two before the event, when the tickets went on sale, you either phoned up to reserve one (in fairness being told that if you didn't collect they'd be sold), sent in a letter with a £20 cheque, or queued up for one yourself. You paid your £20 and walked off with your ticket. Now, the process is all automated, but you do have to be quick off the 'enter' key before the website crashes. You rarely can collect in person, you can phone a £30 a minute premium rip-off number and give your card details over the phone, you certainly can't reserve one without paying, and occasionally you can 'win' one using the 'enter' key. However, unlike the 'olden days' , added will be a booking fee, a handling fee, a postage fee, a packing fee, ...
On my soapbox again!