A regular sight outside the more 'economical' end of the supermarket trade - Aldi, Lidl and no doubt the soon-to-be-resurrected Kwik Save - are the number of personally-numberplated executive cars parked there. It seems that continually paying over the odds for food basics is a hobby that people are giving up across the entire socio-economic divide, and if it means hiking your fur coat up over your behind and joining the great unwashed in order to reduce the price of your shopping basket, then so be it. The £ in your pocket is definitely better in your pocket. However, what I can't understand is how price-sensitivity totally disappears amongst the great British public the moment they enter an airport, train station, attend a conference/event venue or enter a motorway stopover. Instantaneously, the person who would normally travel 10 miles around six different supermarkets in order to save 3p on a tub of yoghurt, is suddenly quite at ease purchasing three bottles of 6...
On my soapbox again!