Many will remember how we had a short and extremely expensive (not for the brand ID people, who laughed all the way to Fred Shred's office) opportunity to purchase stamps and postal orders from Consignia, the suited, overpaid and underutilised powers that be having decided that to buy stamps and postal orders from a business called the Post Office was no longer sustainable. These great people felt the consumer had become fed-up visiting a Post Office, and would much prefer to visit an infinitely superior-named Consignia Office instead. Although, despite its new name, the Consignia Office would continue to sell stamps and postal orders, but refuse point blank to sell any Consignias. This lack of availability of Consignias for purchase by those members of the public wishing to purchase them from their local Consignia Offce, may go a long way to explain why the Consignia name lasted about 4 minutes before re-emerging from the howls of laughter and bucketloads of derision as the re...
On my soapbox again!