Skip to main content

Brands - ha!

Just finished a dreary marketing zoom meeting (yes, I know, I was in marketing myself for years!) with some disinterested "facilitator" who had such bright teeth implants I had to wear my sunglasses. It was to "garner opinion" on a potential "new" comparison website (yep, another bloody parasitical venture that also asked about the ridiculous test names [a common word spelt incorrectly of course - how creative] and branding that they had come up with). Further than that I can't reveal, otherwise they will find me and they will kill me.



Mr Implanty kept droning on at every opportunity that it is "all about the brand". No Mr Implanty, it's not all about the brand if the product turns out to be utter and total crap. The brand that is Kanye Hitler is a perfect example. Expedia is another example where they play off Trivago against their own other Expedia brands, namely hotels dot con (sic), ebookers and Expedia itself. And if it's just you and a carry-on bag the size of a car First Aid kit, then it's the RyanAir "brand" without the O'Leary extras, and not the vastly superior Lufthansa brand that you fly with to Germany.

He then went on to describe Tesla being the ideal inspirational electric car brand. That it may be, but I pulled him up by mentioning that while Tesla was the most-owned electric car brand, its models are among the least reliable, with Kia being the most reliable. He had no answer when I asked what the point was in owning the most unreliable "brand", when a perceived less desirable brand is not only more reliable but cheaper as well! I also suggested he Google "Tesla in Canada" to see precisely how his brand nonsense stands up in court.

I naughtily checked Glass Door, and this marketing director facilitator is on £190,00 a year. Not bad for a professional total bullsh*tter.

Labels:

Comments

Post a Comment

Popular posts from this blog

Pirate Bay threatened with closure - doesn't affect me

Swedish file sharing website The Pirate Bay is now under threat following legal action by the British Phonographic Industry last December. They alleged that the website "infringes copyright on a massive scale” regarding the sharing of computer games, software, films and music. Point taken, and one can't for one minute deny that copyright is being infringed on quite a massive scale, not just on Pirate Bay, but all around the internet. However, with due respect to the originators of the shared files, I have never used Pirate Bay myself, except perhaps on very odd occasions for software, films and music. I never use Pirate Bay for software, because I prefer to pay an outlandish price for another seemingly pointless update to Microsoft Office that neither improves my speed nor productivity. And I am quite happy to part with hard earned cash to a company that has already earned a fortune from me - and others - with their updates over the years. And as for the recent update of Pho...
Post a Comment
Read more

Airport amusement

There is no doubt that airports can be quite amusing places. That is apart from being told by a burly security supervisor at the x-ray gate that thanks to the only contribution Yasser Arafat ever made to society, I had to remove my belt, shoes, watch and place my AK-47 in the tray provided. Watching people going around their travel ‘business’ in airports and on board the aircraft is hilarious. There are those who are plainly not very good at it, continually checking all manner of minutiae with the other members of the party. “Do we go to the gate?”, “Have we time for a beer?”, “I MUST get a pizza”. There are those who have plainly not done it much before and like their fellow travellers to be made fully aware of the exact opposite, as they point and gesture to the monitor shouting out their destination and boarding gate at every passing opportunity to one and all around them. There are those who think they are something special – despite the fact they are travelling via bu...
Post a Comment
Read more

Are Camelot dim, dysfunctional, liars or just plain greedy?

There can be no denying that UK lottery operators Camelot are on to a good thing. Especially the overpaid management. They have been reaping the benefits of the franchise for years now - a franchise that in essence, has been licenced by the government to print money. However, I can't quite make up my mind whether the management of the Lotto are dim, dysfunctional, liars or just plain greedy, although the cynic in me answers the question when I consider the chief Executive of Camelot was complaining last year that the annual bonus on her not inconsiderable 7-figure salary had been reduced (conveniently forgetting her 18 year sojourn to date at Camelot has produced a pension we mere mortals can only dream about. How about the poor soldiers, CEO Dianne Thompson, who come back from the far-east minus a leg and have to legally fight for compensation that doesn't even touch what you earn less than a month? And they don't receive CBE's for their troubles either !). Irres...
Post a Comment
Read more