Well, the commercial terrestrial television stations want the government to allow them to compete with overseas programmers by allowing them to operate the model whereby we see consistently appalling advertising interrupted by some programming. This is rather than the current average of seven minutes of advertising per hour across the day under current regulations.
There can be no doubt that TV advertising has taken a turn for the worse over the past decade, especially now that it is infested with gormlessly irritating reality stars as the faces of the brands. More so when one organisation comes up with a new product or service and immediately there are six other companies offering an identical product. I’m all for healthy competition, but….
Can you imagine seeing the simply awful Domino yodel or its copycat (sorry, “creative agency” produced) Celebrations “whoop-whoop” advertisement six times an hour.
Or Purple Bricks reminding you that anyone over the age of 70 needs to have their house valued in case the “inevitable” happens.
Or that implant-toothed, adjusted-lips Irish woman witter on about Fairy washing tabs.
Or for that matter yet another “creative” advertisement where the character crashes through walls from room to room.
Or putting up with more advertising featuring Rylan Clarke where he can’t pronounce the product he is promoting (moh-er) or the name of his country of origin and inhabitance (Brih-an).
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