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Showing posts from September, 2014

Job interviews - the modern scourge

When it comes to a job interview, some people worry about not having a qualification. Well aside from quoting all the famous drop-outs who became incredibly successful business owners, for example, Lord Sugar, the trend seems to be reversing somewhat. If you succeed in obtaining an interview with the organ grinder as opposed to the monkey, you really should have no problem. Any sensible interviewer should focus on what you can do for the company rather than the rather meaningless bits of paper you might have on a wall. You can be as qualified as Einstein, but if you have no experience of the real world, employers should certainly think twice. They owe to their business. I once worked for a degree-mad multinational corporation where one of the marketing seniors had a superb degree. In physics. One of the other senior marketing managers was equally qualified. With his Geography degree. So, if you have a degree in Animal Husbandry and a degree in Mechanical Engineering, why not app...

A little bit of sensible humour in marketing can go a long way

Personally, I think a little, or in fact, a lot of humour is what is needed nowadays. Ok, yes, in the right places and at the right time. For example, be sensible and steer clear of flight or construction humour with 9/11 coming up! Something a little more lighthearted does have the big cheering-up factor, which can be far more engaging. Half the problem nowadays is that so many marketing people are, to quote the vernacular, up their own posteriors. And it's not funny. I've been there myself, and to be honest, didn't like it, because it wasn't me. Health and Safety has replaced common sense. Goodness knows exactly what the current dysfunctional and unnecessary HR has replaced (they certainly don't know themselves). And all marketing people seem to have, for some strange reason known only to no one, gone SEO-mad. And it ain't the least bit humourous! This is despite the fact that so many of them can neither write or speak English correctly, and s...