Skip to main content

RECRUITMENT ADVERTISING NEEDS TO BE LEGAL, HONEST AND DECENT

Although there are emerging signs that employers are changing their attitudes toward older workers as a result of increased awareness of age discrimination legislation, some say there is still some way to go to help employers appreciate the full extent of new laws introduced over the past few years.

It would seem that one particular area employers still seem to struggle with is that of recruitment advertising.

Looking at some recruitment advertisements in the press, simple and sometimes obvious mistakes are still being made. The language being used is proving a reliable indicator as to the level of understanding on the part of both employers and, where used, third party recruitment firms.

Recruitment advertising can be expensive in terms of money and time, and employers are urged to get their advertisements right first time. This will pay dividends in terms of cost effectiveness, attracting the right applicants for the job, and at the same time coping with the demands of legislation.

Irrespective of the introduction of the legislation, in most cases there is no rational reason for employers to discriminate on the basis of age.

There are now quite obvious words that should not be used – young, old, mature, older, younger. But there still seems to be no doubt that terminology such as ‘senior’ and ‘junior’ continue to cause problems.

It appears the terms ‘dynamic’, ‘energetic’, ‘potential’ and ‘keen’ continue to feature in advertising and consequently attract far more attention than deserved. Of course, while none of these terms can be deemed ‘ageist’ if used alone, when used together they can infer an underlying requirement for ‘youthfulness’ on the part of the recruiter.

Recruiters should focus on the job and the skills required to do the job rather than on the individual. It is all about recruiting an individual on the basis of what they can do and bring to the business, rather than what their date of birth might be.

Comments

Popular posts from this blog

Pirate Bay threatened with closure - doesn't affect me

Swedish file sharing website The Pirate Bay is now under threat following legal action by the British Phonographic Industry last December. They alleged that the website "infringes copyright on a massive scale” regarding the sharing of computer games, software, films and music. Point taken, and one can't for one minute deny that copyright is being infringed on quite a massive scale, not just on Pirate Bay, but all around the internet. However, with due respect to the originators of the shared files, I have never used Pirate Bay myself, except perhaps on very odd occasions for software, films and music. I never use Pirate Bay for software, because I prefer to pay an outlandish price for another seemingly pointless update to Microsoft Office that neither improves my speed nor productivity. And I am quite happy to part with hard earned cash to a company that has already earned a fortune from me - and others - with their updates over the years. And as for the recent update of Pho...

Airport amusement

There is no doubt that airports can be quite amusing places. That is apart from being told by a burly security supervisor at the x-ray gate that thanks to the only contribution Yasser Arafat ever made to society, I had to remove my belt, shoes, watch and place my AK-47 in the tray provided. Watching people going around their travel ‘business’ in airports and on board the aircraft is hilarious. There are those who are plainly not very good at it, continually checking all manner of minutiae with the other members of the party. “Do we go to the gate?”, “Have we time for a beer?”, “I MUST get a pizza”. There are those who have plainly not done it much before and like their fellow travellers to be made fully aware of the exact opposite, as they point and gesture to the monitor shouting out their destination and boarding gate at every passing opportunity to one and all around them. There are those who think they are something special – despite the fact they are travelling via bu...

Are Camelot dim, dysfunctional, liars or just plain greedy?

There can be no denying that UK lottery operators Camelot are on to a good thing. Especially the overpaid management. They have been reaping the benefits of the franchise for years now - a franchise that in essence, has been licenced by the government to print money. However, I can't quite make up my mind whether the management of the Lotto are dim, dysfunctional, liars or just plain greedy, although the cynic in me answers the question when I consider the chief Executive of Camelot was complaining last year that the annual bonus on her not inconsiderable 7-figure salary had been reduced (conveniently forgetting her 18 year sojourn to date at Camelot has produced a pension we mere mortals can only dream about. How about the poor soldiers, CEO Dianne Thompson, who come back from the far-east minus a leg and have to legally fight for compensation that doesn't even touch what you earn less than a month? And they don't receive CBE's for their troubles either !). Irres...