Do brands really think slamming "limited edition" on their products adds some form of extra desire (which it does for extremely dim people). Especially when it is at the lower end of the market in terms of pricing, appearing on the shelves of discount shops. The current fad for "limited edition" is a form of product testing that actually rebounds on the brand. This is because it may artificially encourage purchase by the "wannahaves" (the ones who pray in front of "soshul influenzas" on ThickTack) and thus skew the results. The one I really object to is products that have quite happily been "amateur" for years and years (mobile phones, earbuds, toothpaste, toilet brushes) all suddenly becoming "Pro". As a grumpy old git, I wrote to Apple asking if their iPhones from the 1st iteration in 2007 to the adoption of the "pro" nonsense in 2019, intimated that those iPhones introduced during those intervening 12 ...
On my soapbox again!