Not content with having to continually suffer the transformation of English into our second language nationally by the cast of EastEnders, television presenters and other miscellaneous mispronouncers, the assault on grammatical correctness is now being spearheaded by the 'creative' advertising agencies who follow each other like sheep when a 'new' idea comes along. On the pronunciation front, we have been treated to actor Idris Elba and the £ 7 million Sky campaign where he trumpets "mumfs" (months) and Game of "Frones" (Thrones), amongst his other SAS-style attacks on the English language. The pressure is kept up by the likes of EastEnders, where they take "phoh-ohs" (photos), "faught" it was a "fret" ('thought' it was a 'threat'), have "free fings" ('three things') they need to do, use "twih-er" ('twitter') and have a "faahzand" ('thousand') p...
On my soapbox again!